Current Issue
Vox Voice
Issue IV
December 2007
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Happy Holidays, and welcome to another issue of Vox Voice! In this issue we focus on the concept of "irrational" customers, and what better time to consider how we think and act irrationally (in the most positive sense of the word) as customers than this season of selfless giving, grazing and good cheering. Enjoy!
- Bill Cusick, CEO
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Vox News
Vox is gearing up to release our 2007 Fourth Quarter Banking Mind Model study.
The study will be released on January 8, 2008 and available at the following link:
http://www.voxinc.com/mind-model-banking-2007-registration.htm
This Mind Model analysis is a cross-section of one Customer Experience channel within a specific industry: online banking. We compared the homepage elements
and layouts of ten top banking industry websites to create a composite website
home page we call the Mind Model Representation (MMR).
For this study, our experts analyzed:
- Content positioning and concentration (impression heat maps)
- Element balance & distribution
- Overview analysis (individual heuristic analysis)
- Usability ratings (six key components)
To gain perspective regarding:
- Customer expectations
- Customer acquisition and retention
- General industry-wide customer experience issues
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Article - Pay no Attention to the Irrational Man Behind the Curtain
http://www.voxinc.com/customer-experience-articles/pay-no-attention-to-the-irrational-man-behind-the-curtain.htm
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Article - Mind Control
http://www.voxinc.com/customer-experience-articles/mind-control.htm
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Vox CE Opinion - Woman v. Airline Ticket Kiosk
This week, Jeannie takes on the American Airlines ticket kiosk at LaGuardia Airport.
http://www.voxinc.com/blog/woman-v-airline-ticket-kiosk
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- Issue XIX - April 2009
- Issue XVII - March 2009
- Issue XVII - February 2009
- Issue XVI - January 2009
- Issue XV - December 2008
- Issue XIV - November 2008
- Issue XIII - October 2008
- Issue XII - September 2008
- Issue XI - July 2008
- Issue X - June 2008
- Issue IX - May 2008
- Issue VIII - April 2008
- Issue VII - March 2008
- Issue VI - February 2008
- Issue V - January 2008
- Issue IV - December 2007
- Issue III - November 2007
- Issue II - October 2007
- Issue I - September 2007
