Research
The latest information to improve your most important business relationship—the one you have with your customers
Recent Articles
- Pay no Attention to
the Irrational Man
Behind the Curtain
- 12/18/07 – Bill Cusick
- Mind Control
- Doing what's right pays off big!
- 12/18/07 – Ryan Cleek
- Giving Thanks the Right Way
- Why all thank yous are not created equal.
- 11/19/07 – Bridget Optholt
- Are Banks Conning Customers?
- Why “quick and easy” shouldn’t always apply.
- 10/23/07 – Erica Falkner
- Even Mr. Popular needs to focus on retention
- What do Apple and Comcast have in common?
- 10/23/07 - Ryan Sniatecki
- Apple's New Enemy: Indecision!
- Apple’s finest moment leads to big mistakes.
- 05/19/06 – Luis Serpa
- Customers: Allies or adversaries...you decide
- Do you know what your customers are saying?
- 9/17/07 - Robert Keenan
More>>
Studies
Banking Industry
- Banking Mind Model Study 4th Qtr 07
- Vox's second assessment of the online banking industry. We evaluated the structure and usability of top banking industry websites to examine customer expectations and discover where these institutions succeed or fail in attracting and retaining customers. Release Date: 01/08/08
Register now to receive the report.
- Banking Mind Model Study 3rd Qtr 06
- Vox's first assessment of the online customer experience and usability of top consumer banking websites.
Release Date: 11/16/06
Insurance Industry
- Insurance Mind Model Study 1st Qtr 07
- The third iteration of our research into the visual customer experience and usability of auto insurance websites. Release Date: 08/28/07
Register now to receive the report.
- Insurance Mind Model Study 1st Qtr 06
- The second in our series of research reports on select insurance company’s websites using Vox’s Mind Model methodology.
Release Date: 06/13/06
- Insurance Mind Model Study 3rd Qtr 05
- An analysis of the similarity and differences between selected insurance websites and how typical customers of that industry recognize and react to sites’ distinct characteristics. Release Date: 03/02/06