Vox, Inc. - Customer Experience Solutions

Customer Lifetime Value (CLV) Calculator

See what impact customer retention has on CLV. With your current numbers and retention rate, you’ll see how even the smallest increase in retention can significantly improve your customer’s lifetime value.

What is Customer Lifetime Value? Read More

‹ ‹ Previous Calculator Next Calculator › ›
Current customer base:
Total revenue for 1 year:
Average profit margin: %
Current retention rate:
Not sure what your retention rate is? Calculate it here.		 %
Percent increase in customer retention rate:
 

Contact Vox to discuss how we can help you improve customer retention rates and increase customer lifetime value.

This calculator uses the following formula to figure customer lifetime value; CLV = m(r/1 + i - r), Where m = margin or profit from a customer in one year, r = retention rate, i = discount rate. A 12% discount rate is used. This formula assumes profit margins remain constant over the life of a customer, the retention rate for customers remains constant over time, and customer lifetime value is estimated over an infinite horizon. Source: "Managing Customers as Investments"